Yahoo fordert Google mit neuem Werbesystem heraus

Posted by admin / Under APT From Yahoo!

Gestern stellte Yahoo sein, mit Spannung erwartetes, neues Werbe-Programm “Apt from Yahoo” vor. Yahoo erhofft sich durch dieses Werbesystem endlich wieder mal ein wenig Boden gegen den grossen Konkurrenten Google zu gewinnen.

Published on Thursday 29th of July 2010 10:09:45 PM

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Yahoo! Launches Transformative Digital Ad Platform

Posted by admin / Under APT From Yahoo!

APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising...

Published on Thursday 29th of July 2010 10:09:45 PM

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Is Yahoo Gaining in the Search-Ad Biz?

Posted by admin / Under APT From Yahoo!

Apparently the answer is…yes! According to a study by SearchIgnite and investment bank RBC Capital Markets:While marketer spend increased quarter over quarter by 1.8 percent, marketers in the third quarter were apt to put their increased budget in Yahoo. Spending on Yahoo increased by 7.8 percent from Q2 to Q3 while Google only increased 0.8

Published on Thursday 29th of July 2010 10:09:45 PM

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